AI Identity Platform Fights Fraudulent Deep Fakes, While AI Influence on Financial Markets Stirs Concerns

By: Isha Das

In the era of increasing AI-generated deep fakes, new AI identity platform, Hollo.AI, introduces solutions for transparency, ethical use, and content sovereignty. The rise of Artificial Intelligence has opened up new avenues for human expression and capabilities to create content. However, this has led to a surge in issues raised by the use of digital AI-generated identities. Responding to the increase in deep fake fraud, identified as more than double from 2022 to the first quarter of 2023 within the United States, a California-based studio has launched Hollo.AI, an AI identity platform.

This platform allows users to claim their AI-identity or 'persona', verified by Hollo.AI, to be logged on the public blockchain and make it visible for everyone. Validated identities receive a blue check mark, providing the individual with control over the identity's use and its licensing revenue generation. Aside from providing broader transparency and ethical use of AI for creators, platforms like YouTube are also adopting more AI transparency measures.

However, the rapid growth of AI use is not without risks. The Commodity Futures Trading Commission (CFTC) commissioner, Christy Goldsmith, observes that the 'excessive reliance on a few AI models could lead to herd behavior' within financial markets. As AI holds both promise and danger as a disruptive force, regulators are closely monitoring its influence.