Businesses Increasingly Embrace Bitcoin as Treasury Holdings Surge
By: Eva Baxter
In 2025, businesses have emerged as a significant force in Bitcoin acquisition, accounting for over 6% of the cryptocurrency's total supply according to River Financial's report. The year has seen companies increase their Bitcoin holdings by 1.3 million BTC, an impressive 21-fold growth since 2020. The report highlights a significant shift as both small and medium-sized enterprises across a range of industries such as real estate, healthcare, construction, and software are actively increasing their Bitcoin reserves. Their commitment to Bitcoin is highlighted by an average allocation of 22% of net income, with nearly a third maintaining over half of their treasury funds in Bitcoin.
Bitcoin treasury companies are at the forefront of this trend, making up 76% of purchases since January 2024. These firms manage investments exceeding $100 billion across equities, bonds, and other securities tied to Bitcoin. This movement is no longer restricted to tech or crypto-native companies; mainstream businesses are embracing Bitcoin as a strategic financial tool, facilitating stronger corporate treasuries by mitigating inflation and banking risks. The advanced regulatory framework following the 2024 GAAP standards update and the creation of strategic Bitcoin reserves at both federal and state levels, like Texas and New Hampshire, underline the asset's growing mainstream legitimacy.
River's report reveals that a wide spectrum of River's business clients, from retail to hospitality and finance, are integrating Bitcoin into their profit reinvestment strategies, with sectors like real estate leading the pack with a 15% profit reallocation into Bitcoin. This move indicates a broadening perception of Bitcoin as a prudent investment to hedge against fiscal uncertainties in volatile economic climates. Despite these advances, less than 1% of businesses globally hold Bitcoin, indicating substantial room for growth. Public perception remains one of the biggest challenges to wider adoption, as River's surveys suggest, yet the trajectory appears promising as increasing numbers of businesses share their successful treasury management strategies.
As regulatory clarity continues to improve, and with the formation of strategic Bitcoin reserves bolstering its acceptance, River Financial projects that Bitcoin will likely become integral to corporate balance sheets worldwide. Despite the current minority position of Bitcoin within corporate treasuries, it is anticipated that businesses will continue spending in fiat currencies while strategically holding Bitcoin as a robust asset in their portfolios. The trend towards Bitcoin as a financial hedge not only highlights the adaptability of modern businesses but also points towards a potential future where Bitcoin becomes a staple asset class for corporate financial strategies.
