By: Eva Baxter
The future of the stablecoin market looks promising, with Citigroup revising its market forecast upward to $1.9 trillion by 2030, despite low institutional interest. The upward revision from a previous $1.6 trillion forecast comes in light of recent regulatory advancements and the increasing integration of stablecoins into various payment networks. According to the head of strategy and partnerships for digital assets at Citi Services, David Cunningham, stablecoin issuance has surged by 40% this year, driven by regulatory incentives such as the GENIUS Act which helps remove friction from transactions.
Three key drivers have been identified to propel the stablecoin market. The first is partial deposit substitution, where US bank deposits are projected to make a 2.5% shift to stablecoins. The second is the continued expansion of the crypto market itself, expected to contribute a 20% annual increase in issuance. Lastly, the substitution of banknotes, particularly US currency holdings overseas, will also drive growth. Presently, the stablecoin supply has surged to $292 billion as of late September, with transaction volumes reaching near $1 trillion monthly, reflecting a strong year-over-year growth.
Despite this optimistic outlook, corporate adoption remains lukewarm, with institutional interest at a low 0.5 out of 10, as stated by Catherine Gu from Visa. Most mainstream companies remain curious but cautious about integrating stablecoins due to already favorable banking conditions and faster payments. Challenges such as fragmentation across multiple blockchains, privacy concerns, and accounting uncertainties under IAS7 also pose significant hurdles for widespread adoption.
In a separate analysis, the 2025 crypto market is poised for significant shifts in the fourth quarter fueled by favorable policy changes, escalating momentum in stablecoins, and a surge in exchange-traded products (ETPs). Important legislative measures like the CLARITY Act and the SEC's approval of a generic listing standard for commodity-based ETPs underscore this transition. Analysts assert that these developments could deepen the digital asset sector's integration with the traditional financial industry, opening doors for greater exposure and investment in crypto assets by US investors.
In conclusion, the stablecoin market and the larger crypto ecosystem are set on a trajectory of growth, driven by regulatory clarity, market expansion, and innovative financial products. However, actualizing this potential will demand overcoming existing institutional hesitations and addressing inherent ecosystem challenges.