Strategy Increases Bitcoin Investments to $84 Billion

By: Eliza Bennet

Strategy, previously known as MicroStrategy, is intensifying its commitment to Bitcoin, aiming to significantly boost its investment in the cryptocurrency. This latest strategic maneuver follows the company's remarkable $5.8 billion profit achieved in the first quarter of 2025 from Bitcoin investments. Executive Chairman Michael Saylor leads the charge, advocating for a bold expansion of Bitcoin holdings in light of its rising prices and strategic importance to the company.

Operating primarily as a business intelligence company, Strategy has evolved over the past five years to position itself as a dominant force in the Bitcoin market. The firm's impressive 13.7% increase in cryptocurrency yield since January underscores this shift. The current bullish momentum in Bitcoin has seen Strategy double down on new investments, allocating $84 billion towards the purchase of more Bitcoin assets.

According to details released, the investment sum will be split equally between fixed income and fixed equity, a tactic that underscores Saylor's confidence in Bitcoin's potential as a financial and business asset. This strategic move is not without risk, but Strategy's leadership remains optimistic, highlighted by their raised performance targets. For 2025, anticipated Bitcoin returns have been revised upwards from 15% to an ambitious 25%, with dollar gains projected to rise from $10 billion to $15 billion.

The corporate landscape is witnessing an uptick in cryptocurrency investments, with Strategy leading the charge. This forward-thinking approach has already delivered spectacular returns, evidenced by their stock price soaring over 3,000% since 2020. The company’s aggressive acquisition strategy alongside its unwavering belief in Bitcoin’s long-term value solidifies Strategy's stature as a key influencer in the cryptocurrency sector, particularly as it stakes a leading claim as a top Bitcoin holder.