Trump Media Pushes for Major Bitcoin Holdings with $2.44 Billion Investment
By: Eliza Bennet
Trump Media & Technology Group has confirmed a substantial private placement of $2.44 billion, which marks the company's foray into a comprehensive Bitcoin treasury strategy. This development positions Trump Media to become one of the significant institutional Bitcoin holders, following in the footsteps of other major entities like MicroStrategy.
The recent financial maneuver involves the sale of 55.9 million shares of common stock at a price of $25.72 each, coupled with $1 billion in 0% convertible senior secured notes due in 2028, targeting approximately 50 institutional investors. Yielding net proceeds of about $2.32 billion, the deal sets a trajectory for massive Bitcoin accumulation while ensuring ongoing operational support. The move is anticipated to bolster Trump Media's status, potentially placing it among the top five public companies globally in Bitcoin holdings once purchases are consolidated.
CEO and Chairman Devin Nunes has elucidated this strategic shift as a move towards greater financial autonomy and integration of digital assets. He highlighted that acquiring Bitcoin ties into a broader vision of asset accumulation and positions the company optimally for rapid expansion. Although specific Bitcoin purchase volumes and timelines remain undisclosed, custody of these assets will be managed by Crypto.com and Anchorage Digital, both of which are renowned for their regulated custodial services in the U.S.
Adding Bitcoin to its balance sheet brings Trump Media's liquid assets to over $3 billion, bolstered further by an existing reserve of $759 million in cash, cash equivalents, and short-term investments as recorded at the end of Q1 2025. The strategic financial move coincides with a period of increasing institutional crypto adoption, notably reinforced by the approval of spot Bitcoin ETFs earlier in the year. Trump's ongoing regulatory influence and emerging legislative frameworks in the U.S. are contributing to a favorable environment for such strategic expansions in the crypto domain.
